BharatPe co-founder Ashneer Grover was recently called out by Bollywood actor Salman Khan for his ‘doglapan’ (double standards) – a word often used by Grover on Shark Tank India. Grover recently appeared on reality show Bigg Boss 18 where Salman asked “Maine aapko mere baare mein kehte huye suna hai kuch. Aapne kaha ki, ‘Humne toh isko itne mein sign kardiya’. Uska figure bhi aapne galat de diya. Toh phir yeh dogalapan kya hai”. (I heard you talking about me. You said, ‘We have signed him for this much’. You also gave the wrong figure.)
Ashneer replied, saying “Aapko jo humne brand ambassador dia (The decision to make you brand ambassador), I think that was one of the smartest moves I made.”
Salman continued saying, “Lekin jis hisaab se ab aap baat kar ahe hani, woh jo maine aapka video dekha hai, yeh aapka attitude wahan par nahi tha (The way you are talking now, the video of yours that I saw earlier, this attitude wasn’t apparent back then),”.

The video has also been shared by X user Salman Ki Sena @Salman_ki_sena. “Here’s the full conversation between #SalmanKhan & #AshneerGrover. It’s an absolute treat to watch, considering how Ashneer demeaned Salman Khan in that podcast. Ashneer absolutely deserved this belt treatment!,” the post is captioned.

Take a look at the viral video here:

In the video, Khan can be seen denying having a personal meeting with Grover, adding “na wo numbers sahi the, na wo conversation sahi thi” (Neither were those numbers right, nor was that conversation right).

Ashneer Grover’s old video that may have started it all

In an old video, Ashneer Grover revealed how, in 2019, he aspired to have Salman Khan as the brand ambassador for his business but faced financial constraints to afford the superstar’s endorsement fees. During the same, Grover shared that Salman’s team initially demanded Rs 7.5 crore, adding that the team eventually agreed to a significantly reduced fee of Rs 4.5 crore, making the collaboration possible.

Internet responds

Reacting to the online videos, one user said “Wow!!!!! Yeh kya hain. I can’t believe Ashneer is losing all his respect by coming on to such shows. He said Salman ko humne itna paisa diya tha pata nahin kya kya. Lol Salman never forgets nor forgives”. A second user said, “I have never seen Ashneer so humble so ‘haanji’ ‘sir’. This is actually hilarious. Why did he even go there what was he thinking (sic),”. “Haven’t seen him this scared ever,” said another.