The invoice is printed on 55 GSM single-colour thermal paper and its reverse side is offered to advertisers.

“Certain types of advertisements, like those of liquor or other undesirable goods and services, will not be permitted,” Attaluri said.

The corporation is devising the conditions and deliverables for the second option of installing LED display walls at retail outlets.

“The project is in a nascent stage. There will be certain conditions, like free display of corporation’s communication materials including statutory warnings and information for customers. It will be launched at outlets where sufficient space is available,” she said.

Super premium outlets

Bevco’s first super premium outlet, modelled on duty-free shops at airports, will come up at Manorama Junction, Thrissur, next month. Others to be launched in the first phase are at Vyttila and Vadakkekotta Metro Station in Ernakulam and Gokulam Mall in Kozhikode.

“The shops will offer a world class buying experience. Our aim is to open at least one shop in every district,” the Bevco CMD said.