The 12-day Onam season for Bevco, which commenced on August 25, 2025, and concludes on September 6, 2025 (Avittam-third Onam), began on a sluggish note.

For the initial three days, total sales lagged behind the previous year’s achievements. However, a significant turnaround was observed from the fourth day, and on Uthradam day (September 4, 2025), with sales spiking to a 9.23% increase over the same period last year. Notably, Bevco outlets remain closed on Thiruvonam day.

The state’s alcoholic beverage sales reached Rs 19,730.66 crore in 2024-25, up from Rs 19,069.27 crore in 2023-24, reflecting a year-on-year growth of 3.5%. Meanwhile, the contribution to the state exchequer for the last fiscal stood at Rs 17,209.97 crore, compared with Rs 16,613.16 crore in the previous fiscal.