OMNIYAT has been in the market for 20 years. How would you describe the company’s role in Dubai’s transformation into a global luxury real estate hub?
When we founded OMNIYAT in 2005, Dubai was already gaining attention, but the ultra-luxury segment was still largely untapped. Our goal was never to be a volume developer; it was to redefine the top of the market through design-led, highly curated projects that could stand among the world’s most recognisable addresses.
That philosophy shaped landmarks such as The Opus by the late Dame Zaha Hadid, One at Palm Jumeirah, and The Lana, Dorchester Collection, Dubai on Marasi Bay. These projects do more than add to Dubai’s skyline – they anchor global capital. In 2024 alone, we captured over one-third of Dubai’s $10m-plus residential transactions, demonstrating sustained demand from ultra-high-net-worth individuals (UHNWIs) and institutional investors seeking scarce, high-performing assets.
How has OMNIYAT’s approach attracted international capital into the UAE’s real estate sector?
Ultra-luxury assets are capital magnets. When you create buildings that combine scarcity, architectural distinction and long-term value, global investors respond. The Opus proved Dubai could deliver globally iconic, architecturally ambitious assets. One at Palm Jumeirah set new benchmarks for waterfront living. And The Lana, the first Dorchester Collection hotel in the Middle East, elevated Dubai’s hospitality positioning.
We also see strong validation through capital markets. Over 2024-25, OMNIYAT raised $900m across two sukuk issuances, including a landmark green sukuk. The second issuance was more than twice oversubscribed. For us, this is more than fundraising – it signals international confidence in our governance, execution and our role in Dubai’s luxury real estate narrative.
What projects represent the next phase of OMNIYAT’s ultra-luxury strategy?
We are building an interconnected ecosystem rather than isolated assets. Lumena and ENARA in the commercial segment are prime examples — intelligent workplaces designed to offer the same level of experience as high-end residential and hospitality developments. Both projects have achieved pre-certifications for LEED V4 Platinum, WELL Platinum, WiredScore and SmartScore, making them the only developments in the UAE with this combination.
Marasi Bay is another defining chapter. With The Lana and Lana Residences, VELA and VELA Viento anchoring the district, we are creating an ultra-luxury waterfront destination that blends residential, commercial, leisure and wellness into a single, experience-driven hub for UHNWIs.
Marasi Bay is being developed into an ultra-luxury waterfront district, anchored by The Lana, Lana Residences, VELA and VELA Viento
How do you see Dubai’s luxury real estate market evolving over the next decade?
The fundamentals remain exceptionally strong – pro-growth policy, infrastructure investment and a rapidly expanding affluent population. Investors are increasingly seeking environments that combine lifestyle, capital preservation and long-term value.
In 2024, we launched OMNIYAT Group, a multi-branded platform spanning real estate, hospitality, commercial and technology. This allows us to apply our ultra-luxury principles across more segments and geographies while giving global investors broader exposure across the UAE’s real estate cycle.
Competition for capital will intensify, but those who combine design-led differentiation, disciplined execution and strong capital markets access will lead. We believe there is significant headroom ahead – and OMNIYAT is committed to setting the pace at the top end of Dubai’s market.
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