Being a cinema lover, he wishes to benefit every single audience of his. Aamir’s Sitaare Zameen Par’ can be viewed on his own YouTube channel named,” Aamir Khan Talkies Junta ka theatre for RS 100 per view”

Exposing his own lie when asked about lying that he would not show his film SZP on You Tube during the promotional activities earlier? Aamir very humbly with folded hands requested the media to excuse him for this lie as being a creative filmmaker, he had no option but to deliberately refuse this question then.

Further about his decision of starting the traditional film distribution and bringing in his own model of distribution on the digital medium he explained further,” I wish to allow my audiences to watch all my films on my channel for a meagre sum of just Rs 100/- only. “Aamir Khan Talkies-Junta Ka Theatre “will start on 1st August by releasing his film SZP on his YouTube as a pay per view.

Aamir also has no ill feeling about OTT platforms but choosing to go against the prevalent tide as he is unable to connect with their model, he states his own reason,” I really never understood that model. Also never felt right about that model personally. I am only hoping that the audiences love this model that I am launching digitally. I am hoping that cinema soars to heights and people understand it.”

Aamir also wishes to enable the new talent to excel through his channel, “I also want Aamir Khan productions to be able to give a new platform to all the budding talent especially the filmmakers. If we find the content good enough, we will readily curate it and this way his product can reach the audiences who are keen on promoting the budding new talent who struggle to get a theatrical release by bestowing upon a chance to showcase it here.”

Emphasizing on the pay per view model which is the oldest he said,” It is one of the oldest ways to earn and if your content is good, you will be paid. We will be charging a minimal Rs 100/- only which also not be a burden to the audiences as the entire family can watch it together…they can also invite the mohalla like we used to go and watch TV shows during our times in our neighbours’ houses,”

This inventiveness marks the launch of Aamir Khan Talkies as his YouTube Channel being the digital home for Aamir Khan Productions Library-Showing his films-Lagaan, Dangal, Taare Zameen Par, Peepli Live and Jaane Tu Jaane Na.

Starting from August 1 with Sitaare Zameen Par also new films will be added every week. Finally, the audiences will also have the access to curated collections including films produced by Aamir’s father -Tahir Hussain such as- Caravan and Anamika.

The platform will also feature both free content and pay per view options. Beginning with the show Satyamev Jayate will be available free of charge.