Shares of Zee Entertainment Enterprises jumped 7% on Monday, extending gains for the fifth consecutive session, with its market cap swelling by over Rs 1,662 crore during the gaining streak.
What’s driving the rally in Zee’s share price?
Zee share price
Zee earnings snapshot
The stock has surged 20% in the last five sessions to hit a nearly six-month high of Rs 99.44 apiece on Monday morning. The company’s market capitalisation increased to Rs 9,551 crore.
What’s driving the rally in Zee’s share price?
The recent surge comes amid buzz over the company nearing a deal to bag India media rights for 2026 FIFA World Cup after Reliance Industries’ JioStar exited the race. In an exchange filing released last week, Zee confirmed it is in talks with Fédération Internationale de Football Association (FIFA) to broadcast and stream the World Cup in India as part of its efforts to “build a competitive sports content offering.”The 2026 FIFA World Cup will run from June 11 to July 19 in the United States, Canada and Mexico. People familiar with the matter told The Economic Times that JioStar had made a final offer of about $15 million before backing out, citing the narrow window between the signing of the agreement and the start of the tournament, leaving limited time for monetisation.
Notably, Zee had exited sports broadcasting in 2016 after selling Ten Sports to Sony Pictures Networks India for $385 million. Zee re-entered sports in 2021 by acquiring the long-term global media rights for the International League T20 (ILT20) in a deal estimated at $100-150 million, signalling its intent to rebuild a sports portfolio.
The broadcaster is now sharpening its focus on sports with plans to launch four channels: Unite8 Sports 1 and Unite8 Sports 1 HD in Hindi, and Unite8 Sports 2 and Unite8 Sports 2 HD in English.
Zee share price
Zee shares have surged over 20% in one week and 11% in one month. The stock has gained around 10% in 2026 so far. In the longer term, however, the stock declined nearly 24% in one year, over 48% in three years and 53% in five years.
The stock currently has a P/E ratio of more than 32x.
Zee earnings snapshot
Earlier in May, Zee Entertainment Enterprises reported a consolidated net loss of Rs 104 crore for the January-March quarter of FY26, as against a net profit of Rs 188 crore in the year-ago period. The media & entertainment company’s operating revenue declined 7% to Rs 2,025 crore in Q4 FY26, compared to Rs 2,184 crore posted by the company in the corresponding quarter of the previous financial year.
The Earnings Before Interest, Taxes, Depreciation and Amortisation (EBITDA) loss stood at Rs 269 crore versus Rs 285 crore in Q4 FY25 and Rs 240 crore in Q3 FY26. The adjusted EBITDA declined 51% YoY and 42% QoQ.
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